Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google. When customers search for services online, businesses with strong SEO strategies are more likely to appear at the top of search results.
SEO includes optimizing website content, improving page speed, using relevant keywords, and creating high-quality backlinks. A well-optimized website attracts more organic traffic and increases the chances of generating leads and sales. SEO is considered one of the most effective long-term digital marketing strategies for sustainable business growth.